Branding
huyinan
toolbox
Employer
My Role
When
OVERVIEW - HUYINAN
Graphic Designer
- Design marketing collateral, including brochures, flyers, and business cards.
- Create a unique brand identity reflecting the restaurant’s character.
-Design logos, color schemes, and typography aligned with the brand’s vision.
- Research competitors and market trends to develop a distinctive brand.
- Manage timelines and deliverables to keep the project on schedule.
- Gather feedback and make necessary revisions to design concepts.
Tool
Illustrator
Peers
Duration
Status
Results & Impact
The Huyinan branding project transforms the restaurant's image by creating a captivating and cohesive brand identity. Moving from a generic and inconsistent presentation to a distinctive and consistent visual identity, the project enhances brand recognition and elevates the dining experience, helping Huyinan stand out in the competitive Los Angeles market.
User Story
Emily is looking for a Chinese restaurant in Los Angeles but struggles to distinguish between the various options available. She finds it challenging to understand the unique offerings and ambiance of each restaurant.
User Story
Emily discovers Huyinan through its new branding, which emphasizes authenticity, quality, and a welcoming atmosphere. The updated logo, menu design, and interior decor reflect the restaurant's character, making it easier for Emily to choose based on her preferences. She enjoys a memorable dining experience at Huyinan, feeling confident in her choice and appreciating the cohesive branding that enhances her overall visit.
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VISUAL DESIGN overview
