Graphic Design
logo DESIGN
toolbox
Employer
My Role
When
Live Site
domain linkAs Graphic Designer...
As a graphic designer, I bring a keen eye for visual aesthetics and a passion for creating compelling design solutions. I have had the opportunity to work on a diverse range of projects, from branding and marketing materials to packaging and digital content.
Graphic Designer
- Organize and optimize client portfolios to achieve goals.
- Provide custom website design and development services.
- Create custom merchandise (e.g., keys, notebooks, pencils).
- Design logos, business cards, and other branding materials
Tool
Peers
Duration
Status
ABOUT greenington
Greenington is a sustainable company creating beautiful high-quality furniture using one of the earth’s most sustainable resources, bamboo. Focused on quality, Greenington cuts no corners, staying true to their sustainable mission by following strict international standard guidelines, and having a zero-waste manufacturing process.
ABOUT Ping Jiang Construction Labor Association
In one freelance logo design project, I studied the company's background, including their brand voice, beliefs and values, and value proposition. Communicate effectively with clients and understand their business goals. To assist in guiding the placement of the logo (applications), sketch a variety of logo concepts, create digital draughts, and refine the logo with feedback.
ABOUT compaq
Compaq was a company that made personal computers — some of the first computers that ran the same operating system as IBM PCs (MSDOS and Windows). It was a wildly successful company with a good reputation — the hottest selling PC clone in the 1990s. But then, in 2001, it was bought by Hewlett-Packard, which immediately began dismantling the brand. By 2013, when HP finally retired the last Compaq label, it was forgotten.
Born: 1982. Died: 2001.
idea explained
To be honest, I like the old logo, but I think red makes the brand’s positioning a bit ambiguous. I guess to relate to science and technology, the color of the whole mood tends to be cold is the right direction. So I chose a combination of black and desaturated dark blue. The letter “o” represents the computer screen, and the letter Q represents the mouse. The font I use is called "Aldrich."
ABOUT A&P
The Great Atlantic and Pacific Tea Company, known to everyone in the world as “The A&P,” was an iconic and quintessential American supermarket chain. There wasn’t a person in the country who didn’t know what you meant if you said you were heading “down to the A&P.” For decades, it was the highest-grossing retailer of any kind in the US.
Born: 1859. Died: 2015.
Born: 1859. Died: 2015.
idea explained
I like the original color of the old logo very much. This color is still popular, so I choose to keep it. I left the original heavyweight type so that the font feels more modern, concise, and young. The font I use is called "Kodchasan".
ABOUT ipana
Ipana toothpaste was a wintergreen-flavored product that was probably best known for its media output. It sponsored a radio show in the 1920s featuring a group called the Ipana Troubadours, and in the 1950s and 1960s, had a host of Disney-created, animated TV commercials featuring the mascot “Bucky Beaver” singing “Brusha brusha brusha!”Ipana still exists today, but only in Canada, where the Maxill company bought its copyright and revamped the formula. You will be branding its reboot for the US market.
Born: 1901. Died: 1979.
idea explained
This logo redesign was for “Ipana,” a toothpaste brand, so I chose to let the logo have toothpaste texture. I also changed the original saturated blue to dark blue, which gives a prism and advanced feeling and upgrades the overall brand texture. The font I use is called "BerkshireSwash."
ABOUT BONWIT TELLER
Bonwit Teller, like Lord & Taylor’s, Barney’s, Saks, and Bloomingdales, was one of New York City’s excellent luxury department stores, specializing in women’s wear. When other department stores attempted to diversify their merchandise to appeal to a more populist base, Bonwit remained true to its luxury women’s wear roots. Bonwit was also known for the opulence of its flagship store, which was dominated by limestone sculptures of women dancing. An intriguing aspect of the Bonwit cachet is its staff. Buyers, executives, and sales staff were held to the highest standards, but they were also treated and paid remarkably well. Bonwit also hired art world luminaries — from Salvador Dalí to Robert Rauschenberg to Andy Warhol — as window dressers.
Born: 1895. Died: 1990.
idea explained
I like the modern feel of the original logo for “Bonwit Teller”. It is a women’s clothing retailer, so the keywords in my mind were feminine elegance. I decided to use a serif font to keep the original luxury mood of the brand. I combined two “t “letters to reduce repetition but popped the single “T” in red to focus. The font I use is called "ElMessiri."
ABOUT senior genius
Senior Genius is a nonprofit organization working with hundreds of volunteers helping the seniors get closer to technology. We believe that the best way to love them is to keep them in step with the times.
