B2C-APP DESIGN

Kaboo

toolbox
figma
Employer
goBuddy
My Role
Product Designer
When
Sep 2024 - Now
Next Project:
Artisk (B2C)

OVERVIEW - KABOO

Kaboo is the premier coupon-based app exclusively for students. We’re excited to introduce free coupons tailored just for you, allowing students to save on essential products easily. Kaboo recognizes your unique needs, providing exclusive discounts that enhance your shopping experience.

Retail
Industry
1k+
User Base
Startup
Company
10-20
Number of Employees
My Role and Responsibilities:

Product Designer

- Developed and maintained a product roadmap.
- Worked closely with engineers, designers, and CPO.
- Defined and measured key product metrics.
- Managed the product backlog and prioritized product features.
- Lead the design team and ensured the timely delivery of the product.
- Continuously gathered customer feedback and insights.
1.

Tool

Figma, Photoshop,
Illustrator
2.

Peers

CPO, Developers, Designers,
Project Manager
3.

Duration

Sep 2024 - Current
4.

Status

Ongoing and Launched Project

Results & Impact

Kaboo has launched a new feature exclusively for students, offering free coupons to enhance their shopping experience. This initiative aims to make essential products more affordable for students while promoting community engagement. By providing tailored discounts, Kaboo not only increases accessibility for students but also encourages brand loyalty and drives sales within this demographic.

Before Using "Gobuddy"
Limited Discounts
Budget Constraints
Time-Consuming Searches
Lack of Exclusivity

User Story

As a student, I often struggled to find discounts when shopping online. I felt overwhelmed by my budget and missed out on deals, which made it challenging to afford essential items.

- John
Vanderbilt University

After Using "Gobuddy"
Exclusive Savings
Improved Affordability
Streamlined Shopping
Student Trust and Prestige

User Story

After discovering Kaboo's free coupons for students, I easily access exclusive discounts while shopping. This not only saves me money but also helps me find the products I need without exceeding my budget.

- John
Vanderbilt University

220
Registered User
(In first month of launch, we successful get 220 user registered)
-
User Feedback
(Await the updates)
-
Conversion Rate
(Await the updates)
-
Social Impact
(Await the updates)